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The M E D I A

General

  • Early on: newspaper (broadsheets & tabloids)
    • broadsheets: Quality newspapers with more in-depth articles and factual presentation of info
    • tabloids: "scandal mongering celebrity gossip" and subjective style, attention grabbing headlines with puns and more, visual content
  • Today: televeision with broad selection of type of media
  • Less and less people use traditional media and mostly digital sources
  • Digital media: opportunity to share, remix and create new content → user-generated content
  • Dangers of such approach: no control regarding copyright

Social Media

  • More connected → e.g. politicians
  • Also enables people to draw attention to politically charged situations
    • Trump storming white house (bad)
    • Governments blocking democratic process → people could share this fast (good)

Advertising

  • Personalized ads
  • Articles about products (not journalistic)
  • Advertainment → ads in shows or television or entire short-films about a product